Finally! It has been more than 6 months since I wrote over here and it has been more than 6 months since I started working… whoa! what a co-incidence. Aaaah… just kidding!
While working in an organisation along with 1000 other brains, one of the best things that I have learnt is, it’s not just one person , two persons or one group or two groups. At the end of the day, it’s the collaborative effort of these 1000 and more people (that includes me too!) that add up to the revenues of the organisation. And that is what makes an organisation a company. Actually, this is what I ‘used to’ believe until this morning. Keep reading to know why this great-global-management-principle was beaten right to its every word.
This morning when I took Economic Times in my hand, my eyes quickly fell upon a story at the bottom-left. It had Rajinikanth with his world-famous smile. And if it’s Economic Times, one oughts to expect a story which talks of Rajinikanth + Money. The article interestingly disclosed (in fact, opened the eyes of many management gurus) an important management mantra – even one man can add up to the revenues of a company. And it rightly justified it with an example (read: case study). “Rajinikanth’s Robot adds 30% to Sun TV Network’s revenues“. Robot was produced by Kalanithi Maran’s Sun TV Network. I do acknowledge the ‘collaborative team effort’ of the rest of the cast and crew of Robot, however I believe it’s the Rajini-effect that made this movie one of the top-grossers.
I have always been a big fan of Rajini. He is nothing less than a phenomenon and I’m sure even Philip Kotler will find himself scratching his head if he tries to decode the mantra (s) behind the unparalleled success of ‘The Great Rajinikanth’…
Link to Economic Times’ article – Rajinikanth adds 30% to Kalanithi Maran’s Sun TV Network revenue